February is the month of love–even if the cold temps don’t make you feel all warm and fuzzy. But it’s not the time to let your social media channels cool off. Show your customers and followers some love this February by spicing up your social media marketing strategy.
You don’t have to only post about Valentine’s Day all month long, either. In fact, there are tons of options when it comes to social media marketing in February to keep your content fresh. That’s why we’ll be calling out our best February social media tricks like:
- Tips to have a fantastic February on social media.
- 35 February social media holidays to post about this month.
- Even more social media ideas you can use in February.
February is a short month, so don’t be late for the social media marketing party! Let’s jump right in.
Want more social media tips to last the entire year? Download our new, free 2022 marketing calendar packed full of ideas for all 12 months!
Tips for your February social media posts
Before we dive into the February fun, let’s refresh our memory on top social media tips:
February is a fun and festive month, so your social media posts should follow suit. With so many fabulous February social media holidays, you won’t fall short of emojis to use.
Plus, emojis can help your February posts get more engagement since comments and shares increase by 33% when they’re present. Moreover, 78% of people say using emojis can make your brand more likable and 63% think they increase your business’s credibility.
This won’t take a ton of time, either, since you don’t have to go overboard. When writing a February post caption, try to include about 1-3 emojis to catch your followers’ attention.
Add February flair to your hashtags using our ideas below. You could even create your own custom hashtag to fit your niche market, too. (PS: Download our 2022 marketing calendar to get hashtag ideas for every month, holiday, and industry!)
Related: Get even more hashtags and winter Instagram captions to use all season long.
Keep your social media specs in mind
As the year progresses, the last thing you want to let slip is your social media post sizes. This can lead to poorly cropped photos, blurry images, or unplayable videos.
Spare your followers from this poor social media experience by checking to ensure any media you post falls in line with each platform’s size guidelines. Save our handy image below to keep your February posts in check:
Be sure to check out our full breakdown of social media image sizes here.
Always be tracking
Since February goes by so fast, you’ll want to ensure you have the right social media metrics being tracked properly. To start, review your social media goals, and use them as a guide to plan your posts. From there, check in on your progress regularly throughout the month. This way, you can be sure you’re staying on track for the month before it’s too late!
An example of social media analytics you can check out.
February social media holidays (with ideas and examples)
These February social media holidays have so many ideas to go with them your business can use them over and over to drive business growth:
Black History Month
Inclusion and diversity in your marketing should be present all year long, but as Black History Month, February is the perfect month to show how your business is doing its part to maintain equality in your community.
With such a rich history behind this monthly observance, there are plenty of post ideas to try:
- Post a series of various books you’re reading on Black History, like Autobiography of Malcolm X by Malcolm X or Letter From a Birmingham Jail by Dr. Martin Luther King, Jr. You could use the hashtag #blackhistorymonth to start a book discussion.
- Highlight individuals throughout Black History that have inspired you or your business, like Shirley Chisholm (first Black woman in Congress) or Louis Armstrong (jazz music pioneer).
- Amplify Black voices by inviting a Black employee or community member to take part in a social media “takeover.” You could have them post from your account about what this monthly observance means to them.
National Heart Month
We’re not talking about the shape! Yet, since hearts can be found everywhere in February, the American Heart Association thought this would be the perfect time to raise awareness around heart health. For good reason, too, as 1.5 million heart attacks and strokes occur every year in the U.S. Spread awareness and tips on prevention with these social media post ideas:
- Aim for a “health” post each week of February. You could share a video or photo of how you and your team stay healthy or post a heart-healthy recipe.
- Help your followers quit smoking! Cigarettes have been directly linked to adverse heart health, and over 35 million adults in America are smokers. Hold a non-smoking challenge and incentivize your followers with a giveaway.
- Share your story! If your business’s community has been impacted by cardiovascular diseases, personalize your marketing by giving your followers an inside look at what happened.
National Snack Food Month
Keep your post mood light with this monthly observance. Established in 1989, National Snack Food Month is a reminder to us all to keep our New Year’s resolutions going with a dose of healthy snacking.
Whether you want to focus on nutritious treats or sweet and savory snack indulges, these post ideas are sure to be a hit:
- Who doesn’t love a good snack? Odds are your followers will be eager to comment with their favorite snacks if you ask in your post.
- Post an employee spotlight series highlighting your team members’ favorite snacks.
- Discuss your business’s favorite snack and offer samples throughout the month to create a buzz.
- Run a social media contest for the best snack idea from your followers. The winner could be highlighted in another post on your page or get coupons valid through February and March.
February 2: Groundhog Day
Between Super Bowl Sunday and Valentine’s Day, this other notable February social media holiday gets too often forgotten!
Dating back to the Middle Ages, Groundhog Day started with the belief that animals would emerge from hibernation during this time to gauge the length of winter. Winter weather can certainly impact small businesses, but here is how you can use Groundhog Day to as part of your social media calendar this February:
- Go live on Instagram or Facebook to have your followers join you in watching the Groundhog come out to see its shadow.
- Wager a bet with your audience. If the groundhog sees its shadow, that means six more weeks of winter. If the fable comes true, soften the blow of extra winter weather by offering your followers six weeks’ worth of deals. If not, your business can post a celebratory video for early spring instead.
February 4: National Thank a Mail Carrier Day
Without mail carriers, many small businesses wouldn’t be able to function. Between holiday packages, shipping products, and receiving service supplies, mail carriers help small businesses overcome challenges thrown their way. Show your gratitude on National Thank a Mail Carrier Day with these post ideas:
- Give back during your next delivery! Offer your mail carrier a gift card or coupon. You could record the giveaway or take a selfie with your mail carrier to post about it on social media later.
- Offer free shipping to your followers! Use National Thank a Mail Carrier Day to promote your business’s products. Encourage your audience to thank their mail carrier once their item arrives.
February 6: Super Bowl Sunday
There’s no doubt social media will be buzzing on Super Bowl Sunday. In fact, some would even consider Super Bowl Sunday the biggest social media holiday in February! To capitalize on this, here are some ways to step up your Super Bowl Sunday social media game:
- Host a watch party! Your brand could go live to stream all the game’s highlights. This way, you can start a conversation with your followers about notable plays or favorite commercials.
- Post a game day recipe. Let’s be honest, one of the best parts of Super Bowl Sunday is the food. Between wings, dip, chips, and more, your followers will love to hear your ideas for game day goodies.
- Share a video clip or photo from your favorite commercial! Commercials are a huge component of Super Bowl Sunday, and many viewers find them memorable or funny. Connect with your followers by sharing what you or your employees voted as the best one. Even better, tag the brand and you could earn a repost on their story.
- Offer Super Bowl squares, but with a twist! Posting a picture of Super Bowl Squares that equates to products or services you offer is a family-friendly way to up your game antics. Followers can comment on their placements, and you can post updates throughout the day while tagging the winners!
February 9: National Pizza Day
The food fun doesn’t stop at Super Bowl Sunday in February. More than 41% of Americans eat pizza every week—that’s one in eight people eating a pizza on any given day! With those numbers, these pizza social media post ideas are sure to be favored by your followers:
- Tie your Super Bowl Sunday and Pizza Day posts together. Super Bowl Sunday is the most popular day of the year for pizza, with 70% of watchers eating at least one slice. You could run a pizza recipe contest on Super Bowl Sunday and feature the winner on Pizza Day.
- Pizza or Pie? Boost your social media engagement with a poll that asks your followers what they prefer to call a pizza. The poll format will be a refreshing twist that will encourage your audience to interact with your post.
- Partner with a local pizzeria. With nearly 70,000 pizzerias in America, there’s bound to be a pizza shop near your business’s location. Reach out to them for shared posts on one another’s accounts. You could trade offers, tag each other, and spread new followers across both businesses.
February 14: Valentine’s Day
This day isn’t just for couples. Valentine’s Day is a celebration of love for friends, community, yourself, and more. For your Valentine’s Day marketing, spread the positivity of this holiday with these post ideas:
- Post self-care tips. Single or not, self-love is just as important on Valentine’s Day as it is any other day. Help your followers feel included on this special day by giving them ideas to give themselves some TLC. You could even mention a product or service you offer as a gift your followers can treat themselves to.
- Spread the love by mentioning how much you love your followers! You could shout out a particularly active follower, or just say thanks for all the support your business gets on social media. The top reason for someone to switch brands is because they felt unappreciated. Avoid that by sharing your appreciation for your followers this Valentine’s Day.
- Add a personal touch by posting a video or photo of someone you love this Valentine’s Day. It could be a family member, friend, or your staff. You don’t have to waste time writing a long, deep caption, but simply giving your followers an inside look at who your business values will be well worth the share.
For some February Insta inspo, check out these 76 Valentine’s Day Instagram captions for events, promotions, customer appreciation, and more.
February 26: Letter to an Elder Day
The feeling of spreading love and positivity doesn’t have to stop at Valentine’s Day. Letter to an Elder Day was started by Love for the Elders, a nonprofit organization dedicated to fighting loneliness with love among senior communities. Your business can shine on this day with these social media post ideas that can display how your brand gives back to the elderly in your community:
- Link to Love for the Elders! The organization makes it easy to submit letters. By unifying forces with your followers, you’ll be able to touch the hearts of more senior citizens than ever! Plus, the organization is active on social media. So, you and your followers could tag them for a potential shoutout.
- Donate or volunteer at a local senior center. Giving back increases brand loyalty since consumers prefer to do business with companies that are active in their communities. This is a great way to do good while getting shots of new content for social media, too!
Even more February social media holidays
Fill your February calendar with even more social media ideas based on the extra holidays below:
- Canned Food Month
- National Bird Feeding Month
- National Childrens’ Dental Health Month
- National Hot Breakfast Month
- February 2: National Girls and Women in Sports Day
- February 2: World Read Aloud Day
- February 3: National Golden Retriever Day
- February 4: National Wear Red Day
- February 5: National Weatherperson’s Day
- February 6: National Frozen Yogurt Day
- February 8: Propose Day
- February 11: International Day of Women and Girls in Science
- February 11: National Guitar Day
- February 11: National Inventors’ Day
- February 12: Abraham Lincoln’s birthday
- February 13: Galentine’s Day
- February 14: Valentine’s Day
- February 15: Susan B. Anthony Day
- February 17: Random Act of Kindness Day
- February 18: National Drink Wine Day
- February 20: National Love Your Pets Day
- February 21: President’s Day
- February 22: National Margherita Day
- February 22: World Thinking Day
- February 24: World Bartender Day
- February 25: International Stand Up to Bullying Day
- February 25: National Clam Chowder Day
- February 27: International Polar Bear Day
- February 28: Floral Design Day
Related: We put together 100+ February email subject lines to go with these holidays and observances.
February social post ideas (not about holidays!)
Your February marketing doesn’t have to start and end with social media holidays. Here are a few other social media post ideas that can be a fit for any day in February:
Check in on New Year’s resolutions
The New Year’s excitement doesn’t have to stop in January! Only 64% of people who set resolutions are still on track to keep them by February. Motivate your followers by sharing your tips on how to stay consistent with your goals.
You could also start a February resolution challenge with a small reward at the end. Have your followers post evidence of them completing their resolutions and tag your business. The tag can help grow your following, while the challenge can incentivize your followers to stay engaged with your page.
Related: Your business can benefit from New Year’s resolutions too. February isn’t too late to start implementing marketing resolutions to bring you results all year!
Provide tips for the changing seasons
February can bring a plethora of weather changes. While some businesses may be dealing with snowstorms, others could already be welcoming spring. Whatever the weather in your community, be sure to address it on social media.
Providing your audience with tips to combat the weather or prepare for the upcoming spring season will help make your business stand out.
Fill up February
For businesses offering services or products, adding a dose of fun to your February posts with an idea like “fill up February” will help you increase sales. For services, you could encourage your followers to fill their tanks, fill their cups, or fill their calendar with appointments. For product-based businesses, it never hurts to tell your followers to fill up their shopping cart! Trying out new, catchy phrases like “fill up February” to come up with post ideas will keep your content fresh and effective.
What’s social media without some silliness? Using another funky term like “funny February” to post foolish content all month long is sure to get some laughs. 71% of social media users go on the platforms to laugh, so be sure to indulge in some giggles by reposting a funny video or sharing series of jokes. By marketing with emotion on social media, you’ll be sure to see an engagement spike.
Related: Get our guide for how to use Canva to create social media images.
Make February fun with these social media ideas
February flies by, so make the most of it by keeping your social media content as fresh as possible. When you continuously give your followers new posts to check out, you’ll be keeping them on their toes while maintaining brand consistency with regular posts. Using February social media ideas and holidays to amplify your online presence is a surefire way to bring in results!
PS: Want to know how your online presence really stacks up? Try our free online presence and website grader today!